Local SEO tool
Free Google Business Profile checklist
Score the listing fields that get a local shop into Maps, the local pack, and AI answers: categories, photos, reviews, hours, and a website that matches the pin.
What this audit covers
Listing inputs
Start with the name customers see on the truck, then mark only the GBP fields that are already true.
Identity and categories
Make the listing match the storefront so Maps, Search, and AI answers can attach the right business.
Photos, products, and posts
Give Search and Maps fresh proof that the shop is real and still operating.
Reviews and Q&A
Reviews and answers are the copy Google and AI systems reuse when they recommend a local shop.
Website and AI search loop
Connect the listing to the site so classic local SEO and GEO point at the same entity.
How to use the checklist
Mark only what is already live in Google Business Profile. Then fix identity and categories before you spend a week on posts.
Confirm the entity
Name, primary category, hours, and NAP have to match the door and the website.
Add proof
Photos, services, and a review reply cadence are what win the pack against similar shops.
Test the queries
Search category + city and 'near me' on a logged-out phone. Then run the GEO checklist.
Related tools and guides
Put the same short brand line on the listing, the truck, and the site — then measure whether AI search can cite it.
GEO Visibility Checklist
Score whether the same brand can be cited in AI Overviews, ChatGPT, and Perplexity.
Electrician Slogan Generator
Write the short line that should also sit on the GBP headline and truck wrap.
Electrician slogan examples
200+ electrical contractor lines for wraps, ads, and the listing description.
Local business visibility in AI search
How Maps, reviews, and entity copy show up inside AI answers.
Brand mention tracking
Keep a weekly log of citations, competitors, and source URLs.
Tools lab
Generators, calculators, and the rest of the interactive lab.
Google Business Profile FAQs
What is a Google Business Profile checklist?
It is a practical audit of the fields that decide whether a shop appears in Google Maps and the local pack: name, categories, NAP, hours, photos, services, posts, reviews, and Q&A. This tool scores those fields and gives a short action list.
Is this the same as GEO or regular SEO?
No. This checklist is for the Google listing itself. Classic local SEO covers the website and citations. GEO covers whether AI answer engines can cite the brand. Run this first, then the GEO Visibility Checklist.
How often should I update a Google Business Profile?
Reply to new reviews within two days, post weekly, refresh photos every quarter, and re-check hours before holidays. A listing that looks abandoned loses the pack even if the website is fine.
Can I keyword-stuff the business name?
Do not add city or service words that are not on the door. Google suspends stuffed names. Put those terms in the primary category, additional categories, services, and description instead.