Local SEO tool
Free local SEO checklist
Score the work that gets a local shop into the map pack and 'near me' results: matching NAP, citations, service pages, reviews, and a listing that matches the site.
What this audit covers
Local SEO inputs
Start with the name on the van, then mark only the citation, page, and review work that is already true.
NAP and citations
One name, address, and phone everywhere. Conflicting citations split reviews and hide the shop in the pack.
Website local pages
The site has to name the trade, the city, and the jobs you actually take — not a generic homepage.
Reviews and reputation
Review text is what Maps and AI answers quote. Velocity and replies matter more than a perfect 5.0.
On-page and technical local SEO
Titles, schema, and internal links tell Search and AI answers which entity to attach to the query.
Measure the local pack
If you do not re-test the same queries, you are guessing whether citations and pages moved the pin.
How to use the checklist
Mark only what is already live. Fix NAP and the Maps listing before you spend a week on city pages.
Lock the entity
One NAP block on the site, GBP, and the directories that already list you.
Prove the trade
Service pages, job photos, and a review ask that names the work and the city.
Test the pack
Search category + city and 'near me' on a logged-out phone. Then run the GBP and GEO checklists.
Related tools and guides
Put the same short brand line on the van, the listing, and the site — then measure whether the pack and AI search can find it.
Google Business Profile Checklist
Score the Maps listing fields: categories, photos, reviews, hours, and NAP match.
GEO Visibility Checklist
Score whether the same brand can be cited in AI Overviews, ChatGPT, and Perplexity.
Painter Slogan Generator
Write the short line that should also sit on the van, yard sign, and listing headline.
Electrician Slogan Generator
Truck-wrap lines for licensed electrical shops — then put the same line on the listing.
Local business visibility in AI search
How Maps, reviews, and entity copy show up inside AI answers.
Tools lab
Generators, calculators, and the rest of the interactive lab.
Local SEO FAQs
What is a local SEO checklist?
It is an audit of the signals that decide who appears in Google's local pack and 'near me' results: matching NAP, citations, service-and-city pages, reviews, schema, and a listing that matches the website. This tool scores those items and gives a short action list.
How is this different from the Google Business Profile checklist?
The GBP checklist scores the Maps listing itself: categories, photos, hours, and posts. This checklist covers the rest of local SEO — citations, on-page city pages, review velocity, and monthly pack tests. Run GBP first, then this.
How often should I run a local SEO audit?
Re-test the same five queries on a logged-out phone every month. Recheck citations after a move, a new tracking number, or a name change. Review replies should stay on a two-day cadence.
Does local SEO still matter if I care about AI search?
Yes. ChatGPT and Perplexity lean on the same NAP, reviews, and service pages that win the pack. Finish this audit, then run the GEO Visibility Checklist on the same brand.